A PROJECT BY BJÖRGVIN GUÐJÓNSSONBack to work ↗
IDENTITY / PACKAGING

Svendborg Kafferisteri

A little character in every cup.

An identity and packaging presentation for a Danish coffee roastery, bringing together the craft of roasting and a distinctive, playful mark.

MY CONTRIBUTION
Visual identity & packaging
PROJECT
Svendborg Kafferisteri
YEAR
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Svendborg Kafferisteri iced coffee packaging
01 / 03

The craft, in one silhouette.

A grinder and a coffee bean combine in a playful mark. The smaller elements show how the product and the craft come together in the final silhouette.

The coffee-grinder mark and its component forms.
The coffee-grinder mark and its component forms.
Stacked and horizontal signatures on light and burgundy backgrounds.
Stacked and horizontal signatures on light and burgundy backgrounds.
02 / 03

Room for the story of the coffee.

The label hierarchy makes room for origin, roast and tasting notes. The identity remains clear while the information gives each coffee its own character.

The complete light and burgundy coffee-label designs.
The complete light and burgundy coffee-label designs.
03 / 03

From a bag to a bottle.

The same identity moves between whole-bean packaging and bottled iced coffee. Burgundy, cream and clear typography keep the family connected.

Whole-bean coffee packaging.
Whole-bean coffee packaging.
The coffee bag and iced-coffee bottle together.
The coffee bag and iced-coffee bottle together.
CONTRIBUTION & CREDITS

Visual identity and packaging by Björgvin Guðjónsson.

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