A PROJECT BY BJÖRGVIN GUÐJÓNSSONBack to work ↗
PHOTOGRAPHY / GRAPHIC DESIGN / KEY VISUALS / 2021

Fjörd / Nordic Made

Nature, through my own lens.

For Fjörd, I brought photography and graphic design together. Images I took in Iceland and Denmark became the foundation of a product campaign shaped by a Nordic sense of place.

MY CONTRIBUTION
Graphic design & photography
PROJECT
Fjörd / Nordic Made
YEAR
2021
Fjörd product campaign over a photograph of Icelandic northern lights
01 / 03

Iceland, through my own lens.

Geothermal steam, waterfalls, open roads and northern lights become the campaign’s settings. The photographs are my own; the graphic structure lets the landscape carry the atmosphere.

Geothermal rock and steam.
Geothermal rock and steam.
The waterfall as a campaign setting.
The waterfall as a campaign setting.
Steam, mineral colour and a different product expression.
Steam, mineral colour and a different product expression.
An Icelandic road through the landscape.
An Icelandic road through the landscape.
Lava, sunset and a gold accent.
Lava, sunset and a gold accent.
A night sky framed by the campaign identity.
A night sky framed by the campaign identity.
02 / 03

A different Nordic atmosphere.

Water, woodland, open fields and a Danish street broaden the series. Each setting has its own mood, held together by the same product placement and colour-band system.

Still water and natural green tones.
Still water and natural green tones.
A Danish street and warm evening light.
A Danish street and warm evening light.
Water and a timber pier.
Water and a timber pier.
Reflections across a sunlit lake.
Reflections across a sunlit lake.
Stone and woodland.
Stone and woodland.
Open fields in golden light.
Open fields in golden light.
03 / 03

The landscape stays. The product changes.

Different product formats share the same photographic world. The pairings below show how the campaign can adapt while keeping its visual structure.

Northern lights with the white product and red band.
Northern lights with the white product and red band.
The same northern-light setting with a different product format.
The same northern-light setting with a different product format.
The white product against still water.
The white product against still water.
A second product format in the road setting.
A second product format in the road setting.
CONTRIBUTION & CREDITS

All photography and graphic design by Björgvin Guðjónsson. Photographs taken in Iceland and Denmark.

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