Sketches to products
A doodle is only the beginning.
Pencil, pen and paper. Then Illustrator, and wherever the idea wants to go next. An ongoing playground where my sketches become characters, imaginary brands and product concepts. Vegan Juice is one chapter in a growing collection.
Vegan Juice.
A fictional bubble tea from another galaxy. The three-eyed All-Seeing Tree moves from vector character into a cup and apron: one idea, several places to play.
Just chill.
A wide-eyed little creature becomes the centre of its own illustrated world, then finds a place on a shirt. Personality leads the way.
Moto Felidae.
Part cat, part machine. Sharp shapes, glowing eyes and exhaust flames turn a character into a graphic that can travel from illustration to clothing.
Plouton.
An ornate character grows into an imaginary product world. The illustration, bottle presentation and clothing concept explore how one drawing can hold a whole visual identity together.
Patch.
Stitches, mismatched details and a little attitude. A soft-looking character gains a graphic life beyond the drawing.
The Flying Pigs.
An improbable name becomes a playful cycling identity. The same idea takes on two forms: a casual shirt and a racing jersey.
More strange company.
A fish, a bishop, a watchful creature and a unicorn. Different personalities, the same curiosity: draw something, take it further, and see where it lands. This collection keeps growing.
Original characters, illustrations and visual concepts by Björgvin Guðjónsson. A growing collection of personal experiments; the product images are concept presentations and mock-ups.
Vegan Juice on Behance ↗