AI_SCREAM
An AI idea you could actually taste.
A real ice cream product for Premier Is, developed with the Snilld team. AI helped explore the concept; design brought it into the freezer, onto the packaging and into the hands of consumers.
First, a question.
What kind of ice cream could AI help us imagine? Early explorations opened up different flavours, forms and visual directions.
Finding its personality.
The exploration narrowed to a green-and-purple world of characters, ice cream and packaging. These development studies show the range before the finished Premier Is product.
The tub opens another world.
A QR code on the packaging connected the physical product to aiscream.dk. The digital experience invited people to describe or draw their own ice cream idea.
Draw it. Describe it. Imagine it.
The platform carried a simple drawing and a description into an AI-generated ice cream image. The experience made imagination part of the product.
How far can an ice cream go?
A selection from the project’s AI image gallery. Characters, familiar objects and unexpected shapes become edible-looking possibilities. These are generated concept images.
A collaboration between Snilld and Premier Is. My contribution: concept and visual identity within the team.
The project story at Snilld ↗