A PROJECT BY BJÖRGVIN GUÐJÓNSSONBack to work ↗
IDENTITY / CAMPAIGN DESIGN / 2016

Reklamefolket

Creative people. A shared signature.

An orange monogram, a deep navy frame and an appetite for unusual imagery. A shared identity for a creative community, carried into membership cards and a series of 2016 campaign concepts.

MY CONTRIBUTION
Visual identity, logo system & campaign design
PROJECT
Creative trade association
YEAR
2016
A staged workshop scene and a compact orange monogram introduce Reklamefolket. The identity gives the creative trade association a shared signature.
01 / 03

One signature. Several ways to use it.

The circular monogram and the wordmark work together or apart. Horizontal and stacked signatures give the community a recognisable mark across different formats.

Original Reklamefolket monogram and wordmark lockups.
Original Reklamefolket monogram and wordmark lockups.
02 / 03

A community you can carry.

Orange, navy and white give the identity its contrast. The membership-card concepts bring that same signature into something small and personal.

The Reklamefolket signature in its original colour variations.
The Reklamefolket signature in its original colour variations.
Front and reverse membership-card concepts from the original guide.
Front and reverse membership-card concepts from the original guide.
03 / 03

A familiar world, made strange.

Horn players, a waterfall, a workshop and a rider take the imagery in four different directions. Photography by Gísli Dúa Hjörleifsson brings these playful campaign ideas to life; the common frame holds them together.

Campaign concept — horn players framed by the Reklamefolket identity.
Campaign concept — horn players framed by the Reklamefolket identity.
Campaign concept — the waterfall scene.
Campaign concept — the waterfall scene.
Campaign concept — the workshop scene.
Campaign concept — the workshop scene.
Campaign concept — the rider scene.
Campaign concept — the rider scene.
CONTRIBUTION & CREDITS

Visual identity, logo system and campaign design by Björgvin Guðjónsson. Photography by Gísli Dúa Hjörleifsson. Original presentations from the Weemad portfolio and the supplied ReklameFolket_02 guide.

KEEP EXPLORINGAnne LiseView project →